We care about our clothing and how it's made.

Designing clothes in an ethical and sustainable way is part of our DNA. Since the beginning, we’ve committed to making clothes that work towards a better future for fashion. We’re not perfect but we’re working on it.

From the factory in Faisalabad, Pakistan where it all starts, right up until your joggers reach your front door; we’re always working on doing
things better; for you, for our workers and for our planet.

​It’s important to us that you feel good in our clothes, knowing they’ve been created with care, in a way that doesn’t cost the earth. Here are some things we’ve put in place today, with the aim for a better tomorrow:

Our Community

The people behind the product

Original Creator is made in Pakistan through a vertical knitwear factory,
meaning not only do they manufacture the clothes,  but they create the materials from start to finish too.  

​From our partners in the
ginning and spinning industry, to the fabric producers and garment
creators; we have a large team of skilled individuals working away
behind the scenes.

Naturally, all are paid the standard living wage (not to be confused with minimum wage).

Materials & Care

The finer details

All our cotton is sourced using BCI (Better Cotton Initiative), guaranteeing all farmers are paid fairly.

We've heavily invested in recycling plastics and metals for the production of quality finishes, and proudly use only GRS certified (Global Recycle Standard) trims and accessories.

Our clothes are coated with the world's first plant-based water repellent finish, Teflon Eco lite.  Your items are then carefully packaged in Oxo Bio Plastic bags, with paper labels which are FSC certified.

With every step, we ensure we're doing all we can to reduce our carbon footprint.


From the source

Fashion is responsible for 20% of industrial water pollution globally.

Our partners in dyeing have a fully functional treatment facility and are
on track to achieving zero pollutants in the final discharge and reduced water consumption.

In line with the ZDHC Roadmap to Zero Programme; we're committed to paving the way for cleaner chemical management within the fashion industry.

Our ETP Plan (Effluent Water Treatment Plant) means that through the installation of reverse osmosis plants, people in the local community
are able to access clean portable water.


Keeping it moving 

Movement and energy go hand in hand. Our partners in manufacturing are harnessing the sun's natural resources to power their operations with a solar panel grid system.

Minimising our reliance on fossil fuels and moving to greener energy sources is always our aim.